When someone is looking for a carpenter, they want to see what kind of work you have already delivered. Yet many project pages stay too shallow. They show photos, but very little context. That makes it harder for visitors to decide whether your style and quality fit their own project.
Why are projects so important?
In carpentry, the client is not only buying labour. They are also buying finish, material sense, and attention to detail. Projects therefore act as proof.
Which projects should you show first?
Start with the kind of work you want more of. If custom storage is the goal, that should appear before smaller one-off jobs that do not support the positioning you want.
How should you describe a project?
Briefly explain the request, the context, the solution, and the outcome. A few strong lines often do more than a large gallery without explanation.
Which photos work best?
Use both overview shots and close-up detail. Avoid long galleries with weak lighting or no narrative value.
How do you connect projects to services?
Each project should support a service page or vice versa. That way the portfolio becomes a commercial tool rather than only inspiration.
